Why Puppy Project?

Why Puppy Project?

The choices you make matter in so many ways. When you buy a puppy, you’re making a decision and a choice that will have effects and repercussions not only in your life for the next 10-18 years, but also in the lives of so many other dogs.

Why Your Choice of Where to Purchase a Puppy Matters to YOU!

Some of the biggest decisions we make in our lives involves commitments. Buying a car is an expensive commitment, but relatively easy to get out of (sell the car). Buying a house can also be a huge commitment, but it’s also possible to sell a house. Getting married is a pretty serious commitment, but divorce is an option (at least for some). Having children is probably the biggest decision people make, because that’s a lifelong commitment, and there’s no turning back from that.

But buying a puppy? Most people don’t think of the importance of the choice you’re about to make in buying a puppy.

This is also commitment, and a huge one. This new puppy will be part of your life for the next decade or more. You’ll be responsible for its health, well being, and food and shelter. If you’re not willing do accept that, then stop shopping right now.
The puppy, on the other hand, has responsibilities as well. It will accept these willingly, to offer you unconditional love, support, friendship, loyalty and an emotional connection rivaled only by that of the child.
Our job is to make it all easier.

Choosing the Right Dog

We start by helping you choose the right dog for your lifestyle. Despite how cute some puppies can appear, a sweet little old lady buying a Rottweiler might just be a mistake. Just as it would be a mistake to buy a Border Collie if you’re single an working all the time, leaving the dog home alone with nothing to do.  Our proprietary Canine Compatibility page helps you choose the right dog for you. We believe this is the first, most important step, one that’s often ignored when a customer goes into a Pet Store to buy a puppy. The Pet Store’s goal is to sell you a puppy and take your money today. Our goal is to sell you the right puppy, and have you be happy together for the rest of your dog’s life.

Making Sure Your Dog is Healthy

Knowing that your puppy has been hand raised by dedicated, educated, passionate breeders already gives you reassurance that the pup has the best chance to be healthy. But we also require the puppy to be examined by a veterinarian right before pick up or delivery to make sure that puppy is healthy at that time!

Making Sure Your Dog Stays Healthy

At that veterinary visit, your new puppy will be signed up for one month of Trupanion Pet Insurance. This will give you the peace of mind knowing that should your new puppy become ill during that first month, the puppy will have access to the very best medical care without regards to cost. Furthermore, if you decide to keep the insurance on your new puppy (and we strongly urge that you do), we’ve worked out a special arrangement with veterinarians around the country (and our network is growing daily) who will accept payment in full from the insurance company. This ensures that you’ll have no out of pocket expenses for medical care (not including wellness, vaccines, dentistry) for the rest of your dog’s life.

Peace of Mind

Lives change, circumstances change. Sometimes a new child may be terribly allergic. Sometimes divorces happen. Sometimes, people die. Nobody ever wants to give up their dog, and certainly nobody ever wants to bring their dog to a shelter. All of our certified breeders on The Puppy Project will take back any dog they ever sell, and either keep it or find it another great home if you cannot continue to keep the dog. No matter the circumstances or the age of the dog. Our breeders look at their puppies like grandchildren.   This is part of the contract you’ll sign when you buy a dog on the Puppy Project. Your breeder will insist on taking back your dog rather than have you give it up to a shelter.

Why Your Choice Matters to Hundreds of Thousands of Other Dogs that You’re NOT Buying

The Retail Pet Industry is a broken, failed industry. It literally farms dogs of all breeds, in horrific conditions. The puppies are poorly raised, poorly cared for, not socialized, put on a truck with hundreds of other puppies from Puppy Mills, and shipped across the country to be sold in Pet Stores. Thousands get sick and die in transit. More die in the Pet Store. But the real tragedy is for the breeding parents who live out lives of quiet desperation is filthy, small wire cages. They exist for one purpose only…. to make more puppies. They’re never touched, loved, fed well, receive veterinary care. Imagine a dog living a decade in a cage no bigger than a garbage can, and just as dirty. Anyone who has ever known a dog in their lives understands that they’re feeling, emotional, and loving. Imagine living a life like that… year after year after year until they die.

If you purchase a puppy at a Pet Store, you are helping to perpetuate this horror. You are monetarily supporting an industry that considers dogs as products, without emotions, without needs, without the capacity for love or happiness. Every puppy purchased at any pet store contributes to this horror.
And every puppy purchased on the Puppy Project will help end this horror.

You can read more about Puppy Mills and this industry at www.PuppyProject.org/PuppyMills

Know the Breed You Want?

Finding your new best friend can be complicated. The Puppy Project allows only certified private breeders to sell their dogs. There's no better way to get a new dog.

Need Help Choosing a Breed?

Need assistance with finding the right type of puppy for you and your lifestyle? Search our breed filter to find the right puppy for you!

Better Puppies

The puppies sold on the Puppy Project are hand raised by breeders dedicated to their breed and their profession. These aren’t factory farmed puppies that you’d find in pet stores, or puppy mills. Our breeders are educated, passionate, and their first and foremost concern is to breed a great puppy, not just make a buck.

Better Breeders

We wouldn’t even say that puppies that come from pet stores have been “bred”. They’ve been farmed, with little regard to genetics, husbandry, socialization,  or even their general health. Our breeders, on the other hand, had undergone rigorous training and education, and have had their facilities inspected to makes sure they’re giving their dogs and puppies great lives. Our breeders consider themselves to be their puppies “god-parents” and they care more about what kind of a home their puppies will live in than the price you’ll pay for that puppy. 

Help Picking the Right Breed

Buying a puppy is an important decision that too often occurs without enough thought. People wander into pet stores “just to look” and walk out with a puppy that may be the absolutely wrong dog for their lives. But this is a purchase that a new dog owner will have to live with for the next decade or more.  Your dog becomes part of your family. You can’t always choose family, but in this case you can. And you should make the right decision, not based on how cute the puppy is that you just played with for ten minutes in the pet store. Our Canine Compatibility algorithm can help you choose the right dog for you!

Peace of Mind

Your new puppy will come to you  already insured against medical problems.  Although it’s unlikely, puppies, like children, can get sick. With the insurance in place when you get your puppy, you can rest assured that should your new pup get sick, then your veterinarian can treat it to the absolute best veterinary medicine can offer, without regards to cost to you. 

Long Term Support

If you think about purchasing a new puppy at a pet store, realize that once money has exchanged hands, your relationship is over. Unless the puppy you bought isn’t healthy, in which case you can look forward to a continuing relationship in an attempt to get your money back or medical care paid for.  But with the Puppy Project, our breeders want you to know that if, at any time in future, you cannot continue to give your dog a home, for whatever reason, your breeder will take the dog back at no charge to you (except for transport). They’ll keep the dog until they’re able to re-home it. That’s peace of mind!

Do the Right Thing


You’ve heard of “Blood Diamonds” and why you shouldn’t buy them. Profits from the trade in “blood diamonds”, worth billions of dollars, were used by warlords and rebels to buy arms during the devastating wars in Angola, the Democratic Republic of Congo (DRC) and Sierra Leone. Wars that have cost an estimated 3.7 million lives. Buying a puppy from a pet store or puppy mill is not that different. Every puppy purchased at a Pet Store selling Puppy Mill dogs (and 99% of the puppies sold in pet stores come from Puppy Mills according to the Humane Society) supports and industry that, in the words of the ASPCA “usually house dogs in overcrowded and unsanitary conditions, without adequate veterinary care, food, water and socialization. Puppy mill dogs do not get to experience treats, toys, exercise or basic grooming. To minimize waste cleanup, dogs are often kept in cages with wire flooring that injures their paws and legs—and it is not unusual for cages to be stacked up in columns. Breeding dogs at mills might spend their entire lives outdoors, exposed to the elements, or crammed inside filthy structures where they never get the chance to feel the sun or breathe fresh air.”  Do the right thing if you love dogs